The 15th SISA Convention was a week lived in friendship, mixing pure holiday moments with others dedicated to work.
This year the annual meeting took place in the Valtur Ostuni club (Brindisi) for Cedi SISA Campania, Cedi SISA Nord Ovest and Cedi SISA Sardegna and in the Metaponto Club Med (Marina di Pisticci) for Cedi SISA Calabria, Cedi SISA Centro Nord and Cedi SISA Sicilia.
It was a relaxing week at the seaside, during which members and SISA guests enjoyed the resort sport activities and evening shows. They also took part in the conference held by Prof. Fornari entitled: "The new commercial trade mark lines”, a SISA business strategy.
During another interesting conference, prof. Cristina Ziliani, from Parma Study University, gave a speech entitled “The shopping style map in SISA”, analysing micromarketing.
It was a busy week enriched by the presence of some important industrial names who definitely contributed to the event.
SISA was well supported by its industrial partners and their contribution to activities and refreshments, with tasting sessions and special events for members, for an even more enjoyable holiday.
Both Metaponto and Ostuni offered their guests an intense show program with great artists on stage all week long. In Metaponto there was a concert with the Camaleonti and another evening featured music with gospel songs and melodies by Cheryl Porter and her band. Followed by a great cabaret session with the famous comedian Enrico Brignano and his exhilarating show “A briglia sciolta” (With no reins).
Ostuni had music with the Camaleonti too. Then there was an evening of great music with Albano Carrisi, followed by cabaret with Zelig comedians.
And at the end of the fabulous week, as tradition wants, members and guests said goodbye to the next SISA convention, with a cake and a toast. |
