PIATTO D’AUTORE

The international gastronomic journalistic prize “Piatto d’Autore”, a public performance that has involved all the participants since it has combined food, design and art forms. SISA, the technical sponsor of this special worldwide event in the tradition of the Italian cuisine.

The journalistic prize “Piatto d’Autore” is a gastronomic contest of food design, where the protagonists are prominent journalists who, divided into local and foreign representatives, accepted the challenge of cooking a special dish, a small work of art made with high quality ingredients like the tradition of Italian cuisine calls for. This event, which took place last September at the Sheraton Hotel in Rome, in the presence of more than 250 reporters, was hosted by Maria Teresa Ruta who, with her usual appeal has entertained the public and the journalists/cooks throughout the whole evening.
SISA was present at this public performance as a technical sponsor, to demonstrate the sensibility of the firm towards the significant initiatives.
An important event to which SISA is proud to have contributed to by supplying all the products, on sale in all SISA supermarkets which were utilized as ingredients to prepare the dishes participating in the competition as well as the ones for the refined formal dinner. SISA is a format which, in addition to guarantee quality products, shows special attention towards people and their needs. An opportunity that highlights and puts value in the sensibility of the firm towards the individual contributing to the improvement of life and the passion for flavors, many natural ingredients as the tradition of the Italian cuisine calls for.
The sponsors of the public performance were many prestigious; in particular SISA’s partners Amadori and Capitelli.
The 20 participants in the contest were reporters of national and foreign press divided into four teams, each one of them supervised by a renown cook who has helped the participants to transform a simple first course dish into a creative object, later being evaluated by a qualifies jury made up of personalities from the gastronomic and non-gastronomic world. The culinary specialties were evaluated for their appearance, flavor and the choice of the cooking instrument. At the same time, it was an important mundane happening, with the presence of known journalists, show business celebrities, opinion leaders, gastronomic critics, TV and show business personalities working in the food world. To choreograph the evening there was also the art of fashion, with a fashion show by Renato Balestra, but “Piatto d’Autore” was also an important event in terms of solidarity initiatives in that a share of sponsors’ contributions and the receipts from the sale of lottery tickets that took place during the evening, was donated to charity.
SISA, forever caring and sensitive in seizing opportunities, couldn’t miss this engagement, so as to further demonstrate to the market and in particular to consumers, its passion for the good cuisine and natural tastes, where the simple act of daily eating becomes a time for personal satisfaction. What an opportunity to draw the firm closer to the world of haute cuisine, the undisputed quality of the Mediterranean diet, dishes of the best Italian tradition in accordance with SISA’s philosophy.