SISA was the protagonist at the Motor Show in Bologna, edition 2003, with a sponsorship project, in accordance with the philosophy of the Group that bears witness to the spirit that unites the firm and sports.

The Motor Show in Bologna hosted an event of absolute value for the products and sports contents that visitors (4 MILLION of them in 10 days!) enjoyed very much.

SISA was present with various advertising material and it sponsored the Peugeot 206, driven by the champion rally driver Marcus Gronholm, who competed in the closed circuit asphalt event "Memorial Bettega" at the Motor Show displaying SISA trademark also on RAI live broadcasting where the Peugeot with “SISA number-plate” has been the object of long television air time.