A first great strategic
project is the expansion of SISA
stores in Greece. A program of local settlement,
a great opportunity to acquire new shares of
the market, with a further consolidation of
SISA’s
positioning, also at European level.
The strategy of SISA
HELLAS, which, in partnership
with some large Greek groups, will operate on
the Greek market, has planned to initially open
300 stores in the whole territory. With regard
to the assortment of goods in the stores, there
will be a supply of industrial as well as local
products.
The objective is to reach, in a short-medium
term, a relevant position in the market by becoming
a reference point in the Greek retailing business.
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